About Us

Loving Creations 4u

This belongs to two stay-at-home-mums who have found baking thoroughly enjoyable and an expression of love to our families. We are excited by creative ideas for baking and love to share our creations with others who share the same passions (both baking and eating).

Susanne (instagram): I came from an biomedical research background and gave up my work to become a sahm to look after my children. Through some wonderful mummy friends, I picked up an interest in chiffon cakes and found my second spring! On my birthday 2 years back, I got bored and had the sudden inspiration to apply the idea of patterning to chiffon cakes. The first creative chiffon cake Sakura Matcha was born! This was followed by the creation of Christmas trees chiffon cake pops a week later. Through the friendship with a dear fellow sahm mummy, Phay Shing, Loving Creations 4 u was started, a blog to share our creative ideas for loved ones. 

Phay Shing (Instagram): I am also from an engineering research background. I used to play with my kids' food to create cute and fun meals before I started my baking journey. My baking journey began after I was inspired by the bakes I saw from a food group on social media, making cute steamed buns for my kids as my "first love" in the baking arena. I used to stay away from making cakes as I am more of a savoury food person and don't like anything too sweet, but fell in love with chiffon cakes when I saw Susanne's first creative chiffon cakes. Inspired by Susanne, I decided to bake my first chiffon cake - strawberry patterned strawberry yoghurt chiffon cake. Since then, I have explored creative avenues for a variety of bakes, particularly macarons, chiffon cakes, and cookies as I get inspired by other exceptional bakers along the way. 

Susanne now specialises in Creative Chiffon Cakes (founder, chiffon artist). 
Phay Shing still loves exploring creative avenues for various types of bakes (macarons, chiffon cakes, cookies, mooncakes, steamed buns/cakes and breads) when she has the time, with Creative Macarons as a key area of her innovative work.

Patterned chiffon cakes and Chiffon cakepops/cupcakes

Before December 2013, the only type of chiffon cakes you probably see were plain donut shaped ones, at most covered and decorated with cream, zebra patterned or layered. The only type of chiffon cupcakes you see would be Hokkaido chiffon cupcakes baked in dainty paper cups and decorated with cream and fruits or sprinkles. Chiffon cakepops were unheard of.

On the other hand, the cakes/cupcakes/cakepops often seen in shops are often loaded with lots of sugar, covered in fondant or cream, and have textures that are heavy (or even hard in the case of cakepops).

The patterned chiffon cakes and creative chiffon cakepops/cupcakes 'invented' here are both exciting in appearance as well as soft, fluffy and not sickeningly sweet in taste. The chiffon cakes come in various patterns and some even have hidden surprises in them! Our blog features various animal and fruit-shaped chiffon cupcakes/cakepops that are often too cute to be eaten!

Why love chiffon cakes

If you think that all cakes are loaded with tonnes of sugar and fat, and leave you feeling "jelat" after eating a slice, you have probably not tried good chiffon cakes before! Good chiffon cakes are moist, light, full of flavour and you can't stop at one slice. You won't feel too guilty about having more than a slice as these cakes are lower in calories than, say, pound cakes. We love chiffons because of their lightness and the fact that they can come in a myriad of different flavors, including savory ones!

Most of the recipes herer make use of healthier oil like canola, less sugar from original recipes, and less flour to keep our cakes light and moist. Natural flavours (like tea or orange zest) are used as much as possible to keep the cakes healthy.

Creative Macarons

You have seen round macarons being sold in shops everywhere but have you seen macarons that come in various shapes like different types of animals and objects? Look no further! Our blog features macarons in more shapes and designs than you can imagine! Each delicate piece of confectionary is made with the best ingredients, natural colouring wherever possible and paired with fillings that have as low sugar content as possible to make macarons that are light, almost melt in your mouth and full of delicious flavour. People have commented that the macarons are not too sweet but tasty, which is quite a feat for this dessert! Reduced-sugar option for macaron shells is also available now for those who are concerned about the high sugar content! 

Our blog

We hope to share our wonderful discovery with you :). Journey along with us as we continue to experiment with techniques and improve our skills with practice.

We hope this blog provides you with enough motivation to attempt baking (or eating) creative chiffon cakes/cupcakes! We have expanded our creative bakes to include customized macarons, cookies, iced gems (and steamed buns, breads, swiss rolls and other cakes) which our families love! :)


Feel free to contact us for any queries/customization!

General enquiries: lovingcreations33@gmail.com
Chiffon cakes (7-inch and above) enquiries only: suslovingcreations@gmail.com


Please read this if you would like to contact us! ^_^

Due to copyright concerns, we are unable to bake commercial characters anymore, including ALL Disney, Pixar and Sanrio characters, and characters from children's programs such as Peppa Pig.

We are hobby bakers who bake for interest/passion. While we love sharing new creations with love, we are actually Stay-At-Home-Mums who have to take care of our young kids, housework and families. We will try to entertain your queries if it is within the limits of our family commitments (so would appreciate if you do not expect too much of us :p).

Thank you so much!


*We are privileged to have two Creative Baking books with Marshall Cavendish coming in 2016!
Creative Baking: Chiffon Cakes and
Creative Baking: Macarons.

*Due to overwhelming response, there will be a 3rd book (2nd chiffon book), Creative baking: Deco Chiffon Cakes. It has been launched in Oct 2016!

This website and our creations are made with love.

"We love because he first loved us." 1 John 4:19